How to Create a Winning Commercial Real Estate Marketing Strategy in 2022
This is the first article in a new format I’ve wanted to write for a while on the blog, curated articles from great sources all over the commercial real estate space.
Don’t worry, I’m not giving up on writing original articles, I love doing that and I’ve got a lot more to report back to you about the ins and outs of our business and my experiences in it.
But I also want to spotlight some of the other great content that’s out there from my colleagues and acquaintances who are doing excellent work. There are a lot of experienced and emerging commercial real estate writers out there that need to be seen, read, and heard, and that’s what these curated articles will aim to do.
I hope you like this new format. If you do, shoot me a note and let me know. OK, let’s get on with it. Below are seven interesting and informative commercial real estate articles I found for you this week – with a bit of added commentary under each from me. Enjoy!
Whether you’re a broker or individual investor, marketing your properties is one of the most important and highest ROI activities you’ll ever engage in. No doubt, it’s a boom time in certain areas of the country these days, but we need to keep our skills sharp for the lean times as well. This is a mini masterclass on commercial real estate marketing.
OK, OK, you might be thinking, “Of course, the second thing he links to is his own article!” Well, yeah ;-) … I figure there’s no better way to kick off this new curation format than to link to one of our best articles of 2021, one that will kickstart a lot of good ideas for those of you out there who are looking to get into the business!
The world moves fast, and the world of commercial real estate is no different. What did Ferris Bueller say? “If you don’t stop and look around once in a while, you could miss it.” I believe that the advance of most of the technology in our industry is good … but you have to use it, instead of letting it use you. This is a great article that lives up to that principle.
A lot of us think that we don’t have much to offer in terms of how our cities and towns grow, but I couldn’t disagree more. I think that CRE investors, developers, and brokers are – and should be – on the forefront of urban trends that benefit the people of our communities. By buying and renovating and building, we can literally leave a mark. Let’s make it a beautiful one.
Love this. Though, as Mr. Stampone states, there have been some interesting turns away from fundamental practices lately, his list of five that are returning are absolutely solid, in my opinion. The multifamily asset class is a bulwark historically, because, among other things, it spreads risk across multiple tenants, and it looks like everything is pointing to the return of those tenants very soon.
I agree. Completely in line with a recent article I wrote, Mr. Pipitone makes an excellent case for both the human and market benefits of building more and better green spaces in our cities and towns. Though it may not seem obvious to some developers (or even city council members), the beautification of a downtown core brings with it numerous economic benefits. This approach is a win/win, for both the people living and working in these areas, as well as the entrepreneurs who are building them.
I couldn’t agree more. Especially when you factor in sectors like industrial real estate and what may be the golden age of apartment complexes (see the article above), I’m staying bullish on the commercial real estate market in the coming years. This article offers a quick glance at some of those good numbers that will hopefully illustrate some of that bullishness for me.
Want a Piece of That Commercial Real Estate Optimism For Yourself?
You might be able to sense my optimism about the future of our industry. In my case, it’s not just an intellectual choice, or a feeling … I’m betting my entire career in this commercial real estate game.
If it sounds like something you might be interested in checking out for yourself, I’d love to have a no-pressure conversation with you about what we’re doing.
One investment vehicle we engage in is called commercial real estate syndication, which is how Hamilton -- my investment and development company -- raises capital to invest in commercial real estate opportunities.
The beauty of these syndications is that they allow almost anyone to start investing in commercial real estate, in properties like apartment complexes, shopping centers, ground-up development, without most of the hassle you’d experience doing it yourself.
If you’ve never heard the term “syndication” before, don’t worry. It’s essentially the easy button of commercial real estate investing. We do all the hard work on your behalf.
If you’ve been investing for a while, you know the grind.
You’ve closed deals, managed contractors, worked through leases, and seen both wins and setbacks. Maybe you’ve owned single-family rentals, a few duplexes, or even some small commercial buildings. You understand the fundamentals: how to run numbers, navigate debt, and keep properties occupied.
But here’s a question that hits at a different level: are your investments giving you leverage or just more responsibility?
As your portfolio grows, so does the complexity. More tenants often mean more phone calls. Bigger buildings bring additional systems, staff, and liability. And while your equity might be growing on paper, your time can get stretched thin across too many directions.
That’s why more experienced investors are quietly shifting toward asset classes that offer something rare in commercial real estate: simplicity that still delivers strong returns.
Two of the most overlooked categories in this space are flex industrial and industrial outdoor storage (IOS).
They’re not flashy. You won’t find them in luxury investor decks or high-end brochures. But these properties produce solid returns, attract long-term tenants, and are surprisingly light on operational headaches. Best of all, they give seasoned investors a way to keep growing without being consumed by the demands of their portfolio.
In this post, we’ll walk through:
What makes flex and IOS so attractive
The numbers behind why they work
How they fit into a growing portfolio
And why they might be the most strategic asset class you haven’t explored yet
This is not about going bigger for the sake of scale. It’s about going smarter.
Because the goal is not more units. It’s more freedom.