Mastering the Art of the Deal Pitch | Investors Round Table
In this episode of the Investors Round Table, we'll explore one of the most important — and overlooked — skills for commercial real estate investors: crafting and delivering compelling deal pitches. Logan, Matt, and I will break down what makes a deal pitch magnetic, how to think like a marketer when presenting investment opportunities, and the key mistakes to avoid when selling to brokers, partners, and investors. We'll share real-world examples, give actionable advice on improving your pitch game, and discuss how to tailor your messaging to different audiences. Whether you're raising capital, wholesaling a property, or trying to win broker support, mastering the pitch can be the difference between deal flow and deal famine.
Logan Freeman, with over 6 years of dynamic real estate experience, has executed over $300M in acquisitions for his firm, FTW Investments and as the head of acquisitions for a prior investment fund. Logan is also the managing broker at XchangeCRE, a boutique commercial real estate brokerage firm specializing in 1031 transactions. Leveraging his unique blend of people skills and transactional expertise, Logan is a driving force in acquisitions, capital raising, and investor relations, and serves as a voting member of the firm's investment committee. ➡ Contact info: 573-694-9669 www.ftwinvestmentsllc.com
Matt is real estate investor and attorney residing in the Nashville, Tennessee area. He lives with his wife, Taylor, and two boys, Ashton (4) and Julian (6 months). Matt has more than $25M of assets under management consisting of 280 multifamily units and 25,000 square feet of office in Tennessee. Matt is the owner of Anderson Legal, a law firm focusing on real estate and construction in Tennessee. He also is an owner of Foundation Title and Cloud Realty. Matt’s representation of hundreds of real estate investors, developers, professionals and contractors in real estate litigation and closings has provided him with a unique perspective and background.
Get commercial real estate coaching, courses, and community to jumpstart your investment journey over at CRE Central: www.crecentral.com
Key Takeaways:
Tailor your pitch to your audience:
Institutional investors want rigorous data and professional decks
Private investors are more relationship-driven and emotionally influenced
Focus on key investor motivations:
Stability (durability through economic cycles)
Passive growth (minimal management headaches)
Impact and legacy
Downside protection and risk mitigation
Pitch delivery tips:
Be comfortable and authentic
Don't read slides word-for-word
Understand your subject matter deeply
Have multiple exit strategies
Build trust before the pitch through consistent communication
Pitch structure:
Start with upside potential
Address downside risks
Highlight unforeseen benefits
Demonstrate how risks are mitigated
Communication strategy:
Ask investors if they're more numbers-focused or vision-focused
Be prepared to move flexibly through your presentation
Show genuine belief in the deal
Provide transparent information about potential challenges
About Your Host:
Tyler Cauble, Founder & President of The Cauble Group, is a commercial real estate broker and investor based in East Nashville. He’s the best selling author of Open for Business: The Insider’s Guide to Leasing Commercial Real Estate and has focused his career on serving commercial real estate investors.
Episode Transcript:
Tyler Cauble 0:00
This episode of the commercial real estate investor podcast is brought to you by my cre accelerator mastermind, where you'll get access to my step by step investment blueprint, essentially a library of resources on how to invest in commercial real estate. You'll get connected to a supportive community of other commercial real estate investors that are doing projects just like you. You'll get personalized coaching and feedback from me every step of the way. Go to www dot cre central.com to learn more. Welcome back to the commercial real estate investor Podcast. Today, we're gonna be diving into Mastering the Art of the Deal pitch. Doesn't matter if you're an investor, a developer, a broker. One of the greatest skills, and I don't say this lightly, that you can have in this industry, is the ability to convey how lucrative or how great a specific deal is. Whether you're selling it, you're trying to buy it, and so you got to pitch it to your investors. Doesn't matter. That's what Logan and I are going to be diving into today, because last night at the accelerator mastermind, Logan came and pitched a deal, and we had a great group discussion after he left about the biggest takeaways, how he handled the pitch, what his approach was this, what he covered, and what he didn't cover, and why it was such a great experience. So I was like, You know what, Logan? Let's just go live. Today and talk more about pitching deals, because I think that's something that's incredibly important. We haven't really done it yet. So first off, let's dive into understanding your audience. How are you tailoring your deal pitch based on who you are pitching it to? And Logan, I know you've you've dealt with a lot of institutional investors, you've dealt with a lot of mom and pop private investors. What? What's the biggest message messaging shift that you make depending on who you're talking to? I think
Speaker 1 1:49
the biggest shift is in the depth of data and the structure of the conversation. So like institutional investors, typically want rigorous underwriting and they want downside stress testing. They want third party validation. They're going to expect professional grade decks with footnotes and comps and debt terms and operational strategies all spelled out. Right? I mean, they're buying process and predictability. On the other hand, you've got private investors, especially high net worth individuals, they're usually more relationship driven, and I see that they are much more emotionally influenced. For them, I try to focus more on the narrative, the vision for the property, the upside story. And you know how the deal aligns with their personal goals, whether that be for cash flow or legacy, for lifestyle, and if I find in those conversations, it's much more about trust and excitement and tangible wins than than it is formal reports. Because a lot of times, when you're talking institutional, you'll actually have an analyst on the call. And if you are not an analyst and you don't know the numbers, and you have somebody on your team that is, you need to match them word for word and mind for mind, meaning, if they've got an analyst on that call, you need to have your analyst, because you're going to quickly get into what orenclough calls the analyst frame. And you're going to want to talk about the vision. You're going to want to talk about the upside, the downside, the you know, the unforeseen benefits, but all they're going to want to talk about are the numbers. And so if you're not prepared for that, then you're going to look silly, right? But on that, on the same token, you know, there's a lot of times where private investors will get me, try to get me into an analyst frame, before understanding the narrative and the vision. And so I'm like, Look, if we get past you understanding what we're going to do on this property, what we think we can get accomplished and what the vision is, then I'm happy to get on a call with you and talk about every single cell and every single number on the underwriting. But if you get caught in that analyst frame with a private investor, you're basically just trying to, you know, you know, in their brain, you're just trying to, you know, solidify that, you know, those numbers before they even are bought into the source there's testing you right? And so that's the the difference on the audience side. Know that the institutional investors, or the more sophisticated folks who have been there, done this, they're going to get in the numbers quick, and then they're going to want to talk about the vision. Private investors are usually the other way around.
Tyler Cauble 4:28
Yeah, that's man, it's so true. Because I was thinking through, as you were saying, that I'm like, you know, whenever I'm pitching investors, when I'm raising capital for one of my deals, I do, I do two different offering memorandums, one that goes into every single detail that we could possibly think of as to what needs to be in there. It's 30 pages long. It gets really intense. And then I also do a one pager. It is literally one maybe two pieces of paper that really just gives you an overview. 30. 1000 foot story of what we're doing with the deal and the return metrics. And I get just as much money out of the 30 page as I do the two page, but they're going to different investors. The engineer, the analyst wants the 30 pages. The visionary wants the two pages because they don't have time to dig into the details. They already have a relationship with you. They just want to make sure that they like the deal and they want to get going. Logan, have you ever missed the mark? Have you ever misjudged the audience or just prepared a different style of pitch for a group where it was like, oh, man, I should have actually taken this in a different in a different direction?
Speaker 1 5:37
Yeah, man. I mean, I'm obsessed with data, statistics, numbers, like in a different life I have, I'm, you know, empirical evidence is like the thing that I need to believe, right? And so, you know, early on, I pitched a very detailed, 40 page investment deck to a private investor who, frankly, just wanted to know, can this help me retire sooner? I overwhelmed them with jargon, and I lost the emotional connection. I realized after that meeting that, you know, I had to qualify my audience better. So I was asking myself up front, you know, are you a numbers, first person or a big picture first person, right? And so now I'm trying to tailor both the format and the flow based on the first few minutes of the conversations. You know, some people want the why, others want the what and the how first and like, you know, I think you need to be fluid with this, right? Because, if you've got this deck, and it goes from page one to 10, and you only know how to go through it, you know, one to 10. Sometimes it's good to go back to nine, and then seven, and then four, and then one and then 10, right? And you got to be able to move and shake. I mean, I've got for tomorrow. I have a client coming into town. Show you guys live here, you know, I'll just rip my my decks, but I've got four of these decks, you know, printed out ready to go, right and like, I'm gonna go over these things and hand these to them while they're in the car with me, while we're driving around, you know. And I haven't only met this person, you know, twice on the phone, so I don't know if he's really a numbers first person, or they need to know the story. But after I hand those decks and where I see he lands, he might be looking at pictures. He might be looking at the numbers. I'm going to be able to see what's most important for him, right? So I'm going to be testing, in that first 30 minutes of that conversation on where I'm going to be spending most of my time. I think you have to do that every time you working with investors. Yeah, I like
Tyler Cauble 7:34
that. I mean, that's, that's a that's a great way to to approach the conversation on the front end is to just ask, Are you, are you more of a vision or more of a numbers person? Because there are two very different people, and you can it's, it's like pitching your your your bank, pitching your lender on the story. Your lender doesn't really care. They don't really care that this is going to be really cool, or how groundbreaking it's going to be. They might, but it's pretty rare they're going to care more about the fact that you're going to have so much cash flow coming in that you won't even touch your debt service coverage ratio because you're so far beyond that. Logan talking about Magnetic Messaging, right? Because that's one thing I think you do a great job of, you know, just thinking through that last night, what? What pain points or even goals or dreams do you try to address when you're framing a deal for an investor? Now,
Speaker 1 8:30
I always try to focus on these kind of key dreams and pain points. One is stability. You know, investors want something that they can depend on, and so I try to show them why this asset will be durable through cycles. So last night on the pitch, the pitch presentation, what we talked about was the story of how it was developed, that the state put in two and a half million dollars into the deal, and we're selling it for $1.8 million so it's much below replacement costs, right? And then I also talk through, hey, you know, these tenants, these residents here at this this property, are likely paying 300 to $400 a month of their own money. That's really durable, even when times get super tough. I think you could probably grab a lawnmower and go make 300 to 400 bucks in a day or two mowing lawns in small town, Kansas, maybe not there, because everybody's got a John Deere, but you get what I'm saying, right? Find a way to make 300 to 400 bucks. Okay, so that's number one, is stability. Number two is, you know, passive growth, right? Most investors dream of wealth without active management headaches. And so I try to lean into how we're going to take the day to day burden off of their plate. So think about it like this, right? If you are hungry, you have two options. You can cook the meal yourself, or you can go out to a restaurant. Let's talk about cooking the meal yourself. You got to figure out what to eat. You got to go get all the ingredients you've got. To Cook That food, prepare that food, then you have to clean up the kitchen and do the dishes, right? You're actively involved in that process. Whereas you go to a restaurant and you're handed a nice, beautiful menu, and you say, they say, Hey, you know, we're going to prepare this for you, we're going to take your dishes, we're going to fill your water up, right? And so active investing is like that, cooking and passive investing is like going out to a restaurant, right? So that's the passive growth side, right? I try to tell stories like that, just to try to make it real. I don't talk about waterfalls, I don't talk about promote structures. I talk about stories like that. And the last one is, you know, impact and legacy. You know, especially with private investors, they want to build something. They're trying to build a portfolio. They're trying to build a family legacy, right? Or even community impact, you know, I think that's another thing. So I try to connect the asset back to something bigger than just IRR, because, as Howard Marks famously said, you cannot eat IRR, right? And so those are the pleasure points on the pain. We all know that people avoid pain more than they do try to go towards pleasure, right? So pain points are usually about fear, fear of losing money, fear of illiquidity, fear of surprises. So I proactively tackle those with transparency and with position, you know. So here's how we protect your downside and create options. So a lot of the conversation is around downside protection and how this could go wrong, because they want to know what their risk mitigation strategies are going to be.
Tyler Cauble 11:27
Yeah, that's great. You gotta, you gotta hit both points, right? Because you never know what's going to be the right trigger for any specific investor. And it doesn't hurt to try and cover all of your bases. Question of the day, by the way, if you are joining us live when you are listening to a deal pitch, what's the number one thing that instantly builds or destroys your confidence in the presenter? Logan, I want to get your answer on that here in a second too. Colin is saying I'd be lying if I acted like I've ever been involved with the with a pitch, but if someone can't tell me the risk or potential problems with the deal, I'm not sure I'd be able to trust them. I agree with that, right? Because an honest broker is going to walk you through. Here's all of the downsides, here's the problems that you're going to have, but here's the solutions that I have to those problems. We all know that there's going to be problems. Every deal is going to have hair on it. If it doesn't, then how did it make its way to me? I feel like there's a billionaire somewhere, somewhere else that would have already snatched that up right to me. My actually, my biggest pet peeve when I'm listening to a presentation is somebody that reads each slide word for word, I can read. I'm very capable of reading. In fact, I've been able to do it since, like kindergarten. I don't need you to put a slide together, put it in front of me and then read it to me, if you ever, if you want to, if you want to watch an absolute master class on how to use a slide deck, go watch Steve Jobs unveil the first iPhone. He uses hardly any text in that entire presentation, arguably one of the biggest pitches of all time, and it had hardly any text. He had visual cues. He had some text here and there, but largely the the slide decks are there to augment what he is saying. Logan, what about you? What's what's what's what either like makes a presenter trustworthy or completely destroys their pitch? Yeah,
Speaker 1 13:21
well, I honestly think it's more emotional on my end, it's like, How comfortable is this person? Right? Like, are they comfortable with this deal? Because the only reason that you're stressed out is maybe you have a fear of, you know, talking to people and things like that, that's a totally different conversation. But if I can tell you're nervous and you're trying to, you know, you're shuffling your notes, and you're like, I don't know what my what I'm going to say, and I don't know if somebody asked me a question how I'm going to answer, then you likely haven't spent the reps, the ideas, the time that it takes to know that thing in and out. And so that's showing up as either inexperience or, you know, inexperience with the the amount of time that you spent with with this deal. And so I think that's the number one thing is, How comfortable is this person talking about this real estate deal? And when they're asked questions, how do they respond? Is it, well, let me show you back on this slide, this exact answer, or are they deflecting and going to back to the upside of the project or the deal. So I think that's number one, right? Is like, you know, how comfortable are they with this number? Number two is, yes, if you are sitting there and you are reading off of these slides, it's like, Man, I can do that, and nobody is going to listen to that. Also, too many numbers, right? Like, people really start to get to, you know, everybody says, What's in it for me, right? Well, what's in it for me doesn't just mean, what's the cash on cash and what's the IRR and what's the equity multiple, show me how we're going to get there, right? Like, what is it that we have to do to make that happen? Um. And you said, you know, I think that Colin said something around if you can't talk about the potential problems with the deal, Well, number one problem with the deal is people are behind it, and people make bad decisions and, you know, or where they don't have enough experience to make The responsible decision. And that's what really is challenging, right? It's like you think about a real estate deal, and if you go acquire a property, there's a decision to acquire that property in that location, okay, so you should talk about that. Then there's a decision about the capital stack that goes on that deal. Are we using floating rate debt? Is it fixed debt? What's the loan to value? Okay, we should talk about that. Then it's about the replacement cost and the rents and the occupancy and the vacancy in the market. There's a conversation around that. And so each I just start to think about it from that perspective and ask questions around each one of those complete process. And you know, you start to find loopholes where they may be really good at, you know, certain aspect of it, but on a part of it, they are really struggling, which might be, hey, you know, what is asset management? Anybody ask that on a live call, you know, with with a present, with a presentation on a pitch deck. And what is asset management? Well, I'm managing the manager. Tell me how what are you doing to manage the manager? What are you doing to lease up those units? How much does paint cost? What does flooring cost? How long does it take? Who's going to do the turns? Well, I'm going to deal with the property managers. Going to deal with that? What when they don't, when you're in Florida and the deal is in Texas, and what happens when they don't? Are you flying there? How long it's going to take you to get there? Are you going to wait two weeks? Three weeks? Who's the backup plan, right? Like, that's the things that I start to go through, because, guess what, Tyler, I've been that guy, and I've been there, and I've done that with my nine month pregnant wife, painting apartments after church on Sundays, just to get them made ready for Monday mornings. Right? Like, I I get it, and when the contractor doesn't show up, or the trash cans not there, I got to get the truck and put the trash in the back of the truck and go figure out where to put all this stuff right like, those are the types of things that you have to know, because why those things start to compound on top of each other? One little thing turns into another, and then we have decision drag, and then we have emotional drag, and then that communication gets changed, that what to the investors get. That's what's really happens on these real estate deals. Yeah,
Tyler Cauble 17:19
it's funny that brought back in memory. I mean, back in 2020 on a deal that we ended up, you know, we blew through our construction budget pretty quickly, and at the end of it, we almost made it the last room needed to be basically mudded, sanded and painted, and we didn't have it in the budget. So I was like, All right, I'm going to Home Depot. I grabbed my girlfriend at the time, and we went, if we had a painting session this office to get ready for lease, you got to be willing to do that. This weekend, I was at a peerless mill. I took, you know, Jared and Jamal out there with me. And you know, the demo guy had texted us saying, Hey, I'm going to be done today, which means there's no more security. And I was like, All right, well, I guess we got guess we got to get out there and secure the buildings. By the way, I have never encountered such tough brick as that building has. I melted two drill bits, melted two drill bits, and I got one of those ram set guns to shoot nails into the wall. And it literally curved one of the nails I've never seen anything like that. So hey, when they say they don't make them like they used to, I think they were talking about the break at Piero smell. Robert is saying authentic delivery. He's agreeing with you. Logan, sounds like you guys are on the same page. If you feel good about it, you're gonna be able to deliver it authentically. But Logan, you made a point too that I want to dive a little bit further into. And that means, and Colin kind of brought this up as well. I mean emphasizing risk mitigation strategies in your pitch, right? Because you have to weave that into the story. Everybody knows this isn't going to be a perfect deal. Something's gonna happen. So how do you, how do you bring that up craftily, artfully in your pitch, and how do you tell the story of how those problems could be solved?
Speaker 1 19:10
Yeah, well, I do a 123, punch. So we start with upside potential, then we go downside risk, then we go unforeseen benefits, where people get stuck is that you talk about the upside, upside potential, and then you get into the unforeseen benefits, and then the risk mitigation strategies just kind of fall by the wayside. In other scenarios. If I'm dealing with other real estate operators owners, which I do on a regular basis, I lead with it because I know the number one question in their mind is, how am I going to lose money? How am I going to lose money? And so I lead with it, with those individuals. But if you're going in to somebody who never has done a real estate deal, and you start talking about all of the risk that is there, they're going to say, Well, why the heck would I move my money from my 401, K over here? To this real estate deal. You just told me how bad it could be. I'm going to keep my money where it is, right? You might scare them away, right? So I sort of position it as you know, we're excited about the upside because we've already protected the downside. So I show them the buffer through conservative underwriting, which is the most overused terminology in the industry, but number two being reserves. Number three, the sponsorship, who's involved, what's their experience? Right exit optionality. I think this is crucial. Like risk mitigation is the frame that makes the upside believable, but you need to have multiple exit strategies. There are a lot of people right now, and I feel for them, that got into some deals and they have no exit optionality, because everything needed to go right, and it hasn't. And Murphy's law came around, and everything has gone wrong in certain of these, these certain deals, and so you have to have exit optionality. What's that mean? Well, a great, you know, great example would be, hey, Logan, what is your favorite residential, you know, real estate right now? Well, I like four plexes. And I like four plexes because I can rent out those four plexes. I can condo those four plexes out and sell a unit to a homeowner using a first time homebuyer benefit that has not had to put any money down. I can sell it to an investor. They can house hack. They can use a conserve they can use a conventional loan to get it done, right? Like, I like that optionality, because you have different exit strategies, right? So that's what I'm always thinking about. But again, risk mitigation, I think, is the frame that makes the upside believable, and you have to have some conversation around it, but make sure the way that you position it, you don't scare people off at the beginning. That's
Tyler Cauble 21:53
right, yeah, I like that. The flexibility is super important. Colin is adding it would bother me on a pitch if they have no real estate experience. I feel like people newer to real estate can always find a way to make a deal work, either from excitement or ignorance. I couldn't agree more. I mean, you talk to somebody that's new to real estate, and every deal works, right? And it's funny, man, I have to tell people, because I'll have people that join the Siri accelerator mastermind, and on the call that like our onboarding call, they're like, I've got this deal, and this deal is specifically why I'm joining, so I can get your feedback on pulling this deal together. And I'm like, Look, I'll tell you this, 80 or 90% of the people that join with a specific deal in mind, they don't buy that deal because they start to learn why it's not a good deal. So just stay open minded, right? There are plenty of opportunities out there. Colin's asking, Where does one balance the line of selling without being a used car salesman? Logan, what's your what's your approach to that? I mean, to me, it comes down to making sure that you're asking the right questions, and you genuinely believe, based on the questions and responses that you've gotten, that what you are selling solves a problem for that person. If you genuinely don't believe that, that's where it becomes used car salesman. But what are your thoughts? Yeah,
Speaker 1 23:09
no, I think it's it's goes back to authenticity and trust is made up of vulnerability and doing what you say you're going to do, right? And so this starts before the pitch. How were your conversations up leading to that right? What is the mode of the pitch? Are you in person? Are you on the phone? Are you doing a zoom? There's different ways to connect and come off the right way. Tyler just texted me and said, I can hear your mouse. So now I'm not going to click over on my mouse anymore, right? We're so we're talking on Zoom, right? So am I? Am I on a pitch and my phone rings, my phone should be on silent during that pitch, right? Those are all going to come off on, hey, are you present with me right now? Right? And then, you know, you talk about the idea that you know you have to believe in what you're doing, people are going to get a sense if you believe it or you don't, right, and so if, and that's just an innate feeling that somebody's going to get, but you can break that down into trust, and I think that that starts way before you get on a phone call or you have that meeting. It's what were the text messages like up leading to that, what information did you share with them beforehand, right? And trying to warm them up that you feel like they know you before you actually get on that call. So that is something that Oren Clough, in his book Pitch Anything talks a lot about, is, how do you create that local star power? But you know, as you think about this, like Tyler, if he's doing a new self storage deal, I'm pretty sure he got his capital raise done in 48 hours over a weekend, or something like that. Hey, if somebody wants to know what's your experience with self storage, he's going to send them 300 links and two years of data and two years of video to be able to watch him walking. Properties taking deals full cycle before he gets on a phone call with them or has a meeting with them, so that when he walks into that meeting, that trust is already built, and there is no used car salesman feeling because he's been there and done that, and there's 5000 people that have commented on his content, right? So how do you create that type of environment before you even start communicating. That's what you need to be thinking about. Yeah,
Tyler Cauble 25:23
we touched base on this, you know, I think it was a couple weeks ago, but you could do the same thing on LinkedIn. That's exactly what Logan does. He's got people calling him wanting to look at all these properties. I mean, hell, I think he's gonna go do a live deal pitch on LinkedIn and do the same pitch on LinkedIn that he came and did with our group, which is something that no brokers do, right? He's going to go live on LinkedIn and say, Hey, I'm showing you guys an investment opportunity. Somebody messaged me about this because he sells so much through LinkedIn, because he's building a relationship with that audience. Logan, I'm going to give you a second here too. I mean, do you think that we'd be able to walk so walk the audience through your pitch deck from last night. Oh yeah, show us some visuals. Kind of talk about the layout, cool, yeah, while you're pulling that up and getting that ready, I mean, guys, the visuals in the flow, kind of like what Logan mentioned earlier. It matters a lot. You need to be able to skip around, but you also want to situate the deck in such a way that you're you're actively telling a story. And so I think that having the strategy in mind as you're designing the deck of thinking through not necessarily what you're wanting to tell them, but what they're going to be hearing, is is very, very important as you're as you're approaching this. So Logan, whenever you're ready, feel free to share the screen. And
Speaker 1 26:42
no. Last time I shared my last time I shared my screen, I broke this so we'll
Tyler Cauble 26:50
see. Yeah, you did break it again.
Unknown Speaker 27:02
She's the
Tyler Cauble 27:12
bill, hey, Logan, can you hear me? Yeah, I think it's, I think it's broken. It's your it's your audio for whatever reason? No, I think it's, I think we completely broke it. I mean, I could hear you, but it's still, we're still getting the same audio. Sorry, guys, that one's on me. I wanted to run through it for whatever reason. The software that we use just does not like when Logan does that. Yeah, Robert, saying audio sucks. Sorry, Robert, we need to get a robot translator. Wait, Logan, try talking again now. Hey guys, can you hear me? Now? There we go. That's good. That's so funny. I don't know why it's doing that way. Poet is saying speakers such as Simon Sinek or Steve Jobs are great at thinking on their feet. Yeah. I mean, here's the thing, though, the reason that they're so great at thinking on their feet is because they understand their subject matter so thoroughly in and out that you could ask them any question, and they could sit there and have a genuine, honest answer with them, or for you, which, which I think is incredibly important. How well do you understand this? And that was it, was what I was hoping to share by having Logan kind of walk us through his deck. But with that, I mean, Logan, I think let's just go ahead and tease. If everybody wants to see the deck, they're going to have to go follow you on LinkedIn. When are you going to do the the walk through the deck? Yeah,
Speaker 1 28:37
it's at Thursday, at 12 o'clock, so you can head over to Yes, 12 central Thursday, LinkedIn, live, YouTube, live. It'll be there. There's an event page on my on my LinkedIn. Logan Freeman, Mr. Kansas City. Bring your questions. You want to hear Simon Sinek or Steve Jobs talk about real estate deal I have. I've lived in breathe Holton, Kansas for over, you know, six months now, and I can answer any and every question about this thing.
Tyler Cauble 29:05
I love that, all right. 12pm Thursday. What is Thursday? The first? Correct? Yes, Thursday May 1. 12pm Central Time. Go check out Logan's live stream on LinkedIn. It's going to be killer. Appreciate you guys for joining us today on this round of the investors roundtable, and we'll catch y'all in the next one. This
episode of the commercial real estate investor podcast is brought to you by my cre accelerator mastermind, where you'll get access to my step by step investment blueprint, essentially a library of resources on how to invest in commercial real estate. You'll get connected to a supportive community of other commercial real estate investors that are doing projects just like you. You'll get personalized coaching and feedback from me every step of the way. Go to www dot cre central.com to learn more you.
In this episode of the Investors Round Table, we'll explore one of the most important — and overlooked — skills for commercial real estate investors: crafting and delivering compelling deal pitches. Logan, Matt, and I will break down what makes a deal pitch magnetic, how to think like a marketer when presenting investment opportunities, and the key mistakes to avoid when selling to brokers, partners, and investors. We'll share real-world examples, give actionable advice on improving your pitch game, and discuss how to tailor your messaging to different audiences. Whether you're raising capital, wholesaling a property, or trying to win broker support, mastering the pitch can be the difference between deal flow and deal famine.