What was once a dream quickly became a reality: Duet Boutique.
“We opened Duet Boutqiue at the very end of November 2017. Just under a year ago,” says Blake Paxton, co-owner of the shop along with Cody Belew.
Duet is a high-end women’s clothing boutique on West End. The chic space is overflowing with beautiful women’s apparel, jewelry, and even candles and accessories. The duo curates beauty for all budgets, for Vanderbilt students and Belle Meade country clubbers, alike.
The suite might look perfect now, but it has come a long way since they leased the space.
“It was bigger than what we needed but we came to take a look because it was one of the only retail sites available at the time on West End,” says Tyler Cauble, Principal Broker of The Cauble Group, which facilitated the deal. “It was very run down. The space wasn’t ideally laid out and we needed to do a lot of work on both the interior and exterior. The landlord wasn’t willing to put any money in it so we had to negotiate a year of free rent (to justify the expense that we had to come in here). The space had to be perfect - you have to get first impressions right.”
The location couldn’t be more perfect for the team at Duet to occupy. It brings modern and minimalist vibe to a complex business. Paxton and Belew drive this passion for fashion and modern tastes and create something more remarkable and unique in the Nashville area.
“Customers come back to us because they say ‘It feels like a store in LA or Paris,’” says Belew. “That’s what we set out to do and that’s the way it feels. It’s a testament to the hard work we’ve put in as entrepreneurs and business owners that don’t have a bigger company behind us.”
The work for Cauble doesn’t end after the papers are signed. He tends to follow up with clients to ensure the best care. “After the lease is fully executed and the tenant is building out the space, our job is technically done,” says Cauble. “But I stay more involved with my clients. I come by every once in a while, attend grand openings, and remain in constant communication with them to make sure their happy and doing well. We’ve talked about doing events here - I like to make sure my clients are happy.”
And Duet Boutique is happy. They have created a beautiful workplace and an ideal shopping experience that their customers adore.
“We really want to be a place that creates a level of customer service that people can’t help but to come back because they enjoyed this experience,” says Paxton. “We want to hear about what people want or what is missing. We’re happy to work with people.”
They strive to better their business every day, and that’s the beauty in their boutique.
Find more on Duet Boutique here.