I built the Salt Ranch hotel brand from the ground up. It wasn't my first real estate deal, but it was my first hotel. And if you're thinking about starting a boutique hotel, I want to walk you through exactly what that looks like, from day one to opening day.
How I Analyzed a $3 Million Motel Deal: Real Estate Deal Analysis for Salt Ranch
Finding the right property for Salt Ranch wasn't about luck. It was about knowing exactly what I wanted and having the discipline to wait for it. When the Congress Inn property on Dickerson Pike came up, I knew within the first few hours that this was it. But before I could commit $3 million to the deal, I needed to know everything: the market, the zoning, the feasibility, the competitive landscape. That's what this post is about. I'm walking you through my entire due diligence process so you can apply the same framework to your next deal.