044. The Quest to $100m in Real Estate with Logan Freeman

The Quest to $100m in Real Estate with Logan Freeman

Logan has facilitated over $150MM in real estate transactions. Logan has found his niche in the real estate industry acting as an investment property specialist and working with local and out-of-state investors to acquire investment property in the Greater Kansas City market. Logan has a unique understanding of the needs and wants of sophisticated investors enabling Logan to effectively support individuals and organizations along their investment journey. Logan is particularly adept at sourcing off-market properties, with more than 50% of his completed transactions involving off market properties Having completed over 125 transactions, Logan has found a reliable process for executing the process. Starting with the end in mind, Logan is able to understand his client’s needs and help them find the right investment. Logan is an advocate for affordable housing and works closely with many organizations in helping to end homelessness in Kansas City. Understanding how to “do well by doing good” is Logan's motto and has made it his “why” for doing business. Logan Freeman is co-Founder and Principal of FTW Investments and serves as the Chief Development Officer. Logan has facilitated over $150MM in real estate transactions. Logan has a unique understanding of the needs and wants of sophisticated investors enabling him to effectively support individuals and organizations along their investment journey. Logan is particularly adept at sourcing off-market properties, with more than 50% of his completed transactions involving off market properties. Having completed over 125 transactions, Logan has found a reliable process for executing real estate transactions. Logan is an advocate for affordable housing and works closely with many organizations in helping to end homelessness in Kansas City. Understanding how to “do well by doing good” is Logan's motto and has made it his “why” for doing business. Logan holds a Master’s degree in Business Administration from the University of Central Missouri.

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365. You're Broke Because You Chase Cashflow
365. You're Broke Because You Chase Cashflow

Most real estate investors chase cash flow. Here's why that's keeping you broke. In this video, I'm breaking down the strategy that's helped me build wealth way faster than the traditional buy-and-hold approach — and why almost nobody in the residential world talks about it. I'll walk you through real deals I've done, including:

  • A 9-story building in Chattanooga we turned into a $2.2M profit (equal to 7 years of cash flow — in one deal)

  • A $435K retail building I flipped for nearly $200K in profit by doing one thing: signing a lease

  • A dirt lot we rezoned and flipped for a $1M gain, then 1031 exchanged into passive income

The truth is, you're not choosing between cash flow OR appreciation forever. You do value-add first to build your capital base — then you can afford to invest for cash flow later. If you're starting with little to nothing, this is the strategy that changes everything.

364. Why Underwriting is SO Important | Office Hours
364. Why Underwriting is SO Important | Office Hours

Underwriting is one of the most important skills a commercial real estate investor can develop.

It is what separates investors who guess from investors who understand exactly how a deal will perform before they buy it. A property may look great on the surface, but until you run the numbers and test your assumptions, you do not actually know if the deal works.

363. Stop Writing Offers Like a Residential Investor - Do This Instead | Office Hours
363. Stop Writing Offers Like a Residential Investor - Do This Instead | Office Hours

Most investors coming from the residential world make the same mistake when they start pursuing commercial deals: they try to write offers the same way they would on a house.

In residential real estate, the contract is the offer. You submit it, tie the property up, and start negotiating from there.

Commercial real estate doesn’t work like that.

Before attorneys ever touch the deal… before a purchase and sale agreement is drafted… and before anyone spends thousands of dollars on legal work, sophisticated buyers and sellers start with something much simpler: the Letter of Intent (LOI).

362. Most developers go broke before they ever break ground with Meg Epstein
362. Most developers go broke before they ever break ground with Meg Epstein

In this episode of Lessons Learned, Meg Epstein pulls back the curtain on what ground-up development really looks like when the wheels come off. A developer she invested with burned $1,000,000 on plans that didn’t pencil… and when the deal started falling apart, it escalated fast: subpoenas, legal threats, and a moment where it felt like everything she’d built could get wiped out overnight. Meg shares how she survived it, what she changed, and the business model she rebuilt afterward, including why chasing the “institutional” path can be a trap, why niche strategies win, and what it takes to keep your real estate business alive through a down cycle.

361. Backing Into an Offer Price on Vacant Commercial Property | Office Hours
361. Backing Into an Offer Price on Vacant Commercial Property | Office Hours

A vacant commercial building isn’t a problem — it’s a pricing puzzle.

Most investors either lowball and lose the deal, or overpay because they don’t know how to value a property with no income. But vacancy doesn’t mean the building is worthless. It just means you have to price it based on what it will earn, not what it’s earning today.

360. If You Can’t Find Deals, This Is Probably Why - Do This Instead | Office Hours
360. If You Can’t Find Deals, This Is Probably Why - Do This Instead | Office Hours

If you can’t find good deals right now, it’s probably not the market.

It’s probably your filter.

Most investors say they “want a deal” but they don’t have a defined Buy Box, clear red flags, or a fast way to screen opportunities. So they chase everything, underwrite endlessly, and burn out before they ever submit an LOI.

359. You Think Apartments Are a Safe Investment?
359. You Think Apartments Are a Safe Investment?

“Apartments are the safest path to financial freedom.”

But in today’s market, that belief could actually be holding you back.

In this week’s video, I sit down with Josh Friedenshon of Greenleaf Management—a friend and now business partner—who scaled to 4,000+ apartment units before making a bold move: selling off residential in 2018 and reinvesting into commercial real estate.

358. Stop Investing in Real Estate for Cash Flow - Do This Instead | Office Hours
358. Stop Investing in Real Estate for Cash Flow - Do This Instead | Office Hours

Stop investing in real estate for cash flow. It might be the very thing keeping you stuck.

“Passive income” sounds great. Who doesn’t want mailbox money? But if you are early in your investing journey, chasing 8 to 10 percent cash on cash returns could actually be slowing your growth instead of accelerating it.

What you need first is not cash flow. It is equity.

357. Using Energy Data to Find Vacant Buildings | Office Hours
357. Using Energy Data to Find Vacant Buildings | Office Hours

What if the most distressed buildings in your market don’t look distressed at all?

Some of the best off-market deals never hit LoopNet. They don’t show up in broker chatter. And on paper, they look “occupied.”

But the lights tell a different story.

In this breakdown, I dive into a fascinating strategy investors are using to uncover hidden vacancy by analyzing something most people ignore: energy usage. By comparing reported occupancy to actual electricity and utility consumption, you can spot buildings that are quietly bleeding—long before the market catches on.

356. McDonalds owns their real estate. Why doesn’t Starbucks?
356. McDonalds owns their real estate. Why doesn’t Starbucks?

Why did Starbucks ignore the billion-dollar real estate playbook that made McDonald’s rich?

Ray Kroc built McDonald’s into a $40+ billion property empire by owning the land under his restaurants. Howard Schultz knew that strategy… and deliberately did the opposite.