90% of Her Warehouse Deals Come from Social Media (Not Cold Calling)
Can social media actually close commercial real estate deals? Aviva Sonenreich, managing broker at Warehouse Hotline in Denver and host of the Commercial Real Estate Secrets podcast, built an audience of over 1 million followers talking about CRE on social media — and 90-95% of her deal flow now comes directly from her online presence, including a $9.5 million industrial sale that started from TikTok.
In this episode, we break down exactly how Aviva went from door knocking in a pantsuit to generating nearly all of her deals through social media. We talk about what type of content actually works for CRE brokers (hint: stop posting "just sold" graphics), why tenant-friendly content outperforms landlord-focused posts, and how she rebranded her family's business into an internet-facing company called Warehouse Hotline.
Get commercial real estate coaching, courses, and community to jumpstart your investment journey over at CRE Central: www.crecentral.com
Key Takeaways:
Social media is a massive, underused lever for CRE brokers
Most commercial brokers still aren’t fully leveraging platforms like TikTok, Instagram, YouTube, and LinkedIn, especially in specific local/asset niches (e.g., Denver industrial).
The ones who do show up consistently online are capturing outsized attention and deal flow.
Content > cold calls for scalable lead generation
Aviva went from door-knocking and cold calling to getting 90–95% of her deal flow from social media [0:21:01–0:22:48].
A video keeps working for you for years (e.g., Tyler’s 6‑year‑old YouTube video still driving views and watch time), whereas a cold call or networking event ends when you hang up or go home.
Niche positioning and branding matter
Rebranding from the family name (Sonenreich) to Warehouse Hotline was intentional: when people see the name, they instantly know it’s about warehouses/industrial [0:11:00–0:13:19].
Aviva picked an internet-facing, hyper-specific brand to win online search and mindshare, not just operate as another generic brokerage.
Educational, tenant-focused content performs best
Pure “just listed/just sold” posts are boring and low value; they don’t build authority [0:25:55–0:27:16].
Aviva found that tenant-friendly, value-add content (explaining leases, rights, pitfalls, etc.) gets far more engagement than landlord-only messaging because there are more tenants and they need more help.
Big, real deals do come from social media
A $9.56M industrial sale in Colorado came from a social media lead:
Heirs inherited capital, wanted to 1031 out of state, had seen Aviva repeatedly online, and hired her.
Asking “Can we buy the building next door too?” turned it from one building into two [0:28:05–0:29:23].
This directly counters the belief that social media is “not serious” or only for small or unsophisticated deals.
Video, consistency, and authenticity are the future
The consensus: everything is moving to video—short form (TikTok, Reels) and long form (YouTube) [0:17:51–0:19:37].
YouTube is hard, but rewards grit, consistency, and strong titles/thumbnails more than almost anything else.
As AI-generated content floods feeds, truly human, authentic video becomes even more valuable and differentiating.
About Your Host:
Tyler Cauble, Founder & President of The Cauble Group, is a commercial real estate broker and investor based in East Nashville. He’s the best selling author of Open for Business: The Insider’s Guide to Leasing Commercial Real Estate and has focused his career on serving commercial real estate investors.
Episode Transcript:
Tyler Cauble 0:00
ANNOUNCER. This episode of the commercial real estate investor podcast is brought to you by my cre accelerator mastermind, where you'll get access to my step by step investment blueprint, essentially a library of resources on how to invest in commercial real estate. You'll get connected to a supportive community of other commercial real estate investors that are doing projects just like you. You'll get personalized coaching and feedback from me every step of the way. Go to www.crecentral.com to learn more. What if I told you that one of the top commercial real estate brokers in the country built her entire deal pipeline, including a nine and a half million dollar closing, not from cold calling, not from door knocking, like they tell everybody to do, but from Tiktok. Today, I'm sitting down with Aviva sodenreich. She's the managing broker at warehouse hotline out in Denver. She's the host of the commercial real estate secrets podcast, and she's built an audience of over a million followers talking about commercial real estate on social media, one of those things that we all look at, and most people think commercial real estate's a little bit boring, but clearly there's a lot of people that want to learn more about how this industry works. So excited to be diving into this conversation with you today. Aviva, that is a very brief introduction, but tell us a little bit more about yourself.
Speaker 1 1:22
Tyler, I'm very excited to be on the show today, as I briefly told you, been digitally stalking you for a few years now, so I'm excited to finally connect in real time. The question, Who am I? Anyway? My name is Aviva. I'm an industrial owner, broker, leasing agent, property manager. Depends on the minute second hour of the day out of Denver, Colorado. I live and breathe industrial real estate, and have been since I was a child. So I look it all boils down to, like many people in commercial real estate, i This has been a family business for two generations now, and what I noticed with the internet was finally, finally, finally, commercial real estate could be accessible to the masses, as opposed to only people like myself, who I sat at the dinner table, and all we ever talked about was real estate. And so understanding that this new opportunity would arise for anybody to learn commercial real estate, be successful in commercial real estate was coming. I thought it would be crazy to not jump in. I still think it's crazy if you're not jumping in. We could talk about that. And I think the internet's gonna be big Tyler, I really do.
Tyler Cauble 2:52
I know the the crazy thing, like we were talking about AI so much now it's like, Guys, this is like, the AI is where the internet was when they like, before they even released it to the public. Like we're not even in the infancy stages yet. You know, this thing's barely been conceived. So, yeah, it's really cool. And look, I completely agree with you. Commercial real estate is such an old school industry, and we'll dive into that today as well. You know, there are so many brokers, investors, developers, people in the business that still don't take advantage of everything, all of these resources that we have available to us. It's crazy.
Speaker 1 3:32
It is truly blows my mind. How you can consume everybody consumes social media, right from our kids to our parents to our, you know, everyone and to even as a broker, there's no way that they're not consuming social media to then not have the like logic that you need to put out that type of content in order to gain market share is beyond me. I have seen a big change. I would say, in the past two years, a lot more commercial real estate brokers are coming online, putting out content. It's getting better, finally, but very few in my market, if any, right?
Tyler Cauble 4:17
Yeah, yeah. And everybody has something that they should be sharing, right? If you're an industrial broker, talk about industrial real estate in your market. If you're a retail broker, talk about retail in your market. I'm excited to dive into this conversation with you, because, like you mentioned earlier, you know, I've got a brokerage, I've got a property management company. I own commercial real estate as well, you know, so depending on the day, we're wearing a lot of different hats. I want to kick it off with, do you think, because you know, brokerage is still very much, you know, in a similar fashion to me, brokerage is your big active income piece. Do you think that having the property management having actual ownership of similar properties that your clients are buying, does that make you a. Better broker for them,
Speaker 1 5:01
such a good question. It's something I think about right like, if somebody asks me, if I buy, is that a good thing if I buy, or is that a bad thing if I buy as a broker? Because you could ask that question to five different people and get 10 different responses, yeah. But my personal belief, fundamentally, is that, unlike Biggie Smalls 10 crack commandments not to get high on your own supply, I do like to get high on my own supply. And if you are servicing people who see the value in industrial real estate, be it as an investment or on a user case, in a user scenario, of course, you want to talk to somebody who sees the actual value and opportunity along with you, because they're obviously seeing transactions through doing you know, I think about we bought a deal last year. When I tell you, I was in the trenches in costar trying to kick up something like it's all it's a very challenging business. It is not a get rich quick scheme. All of it to say, when you put in the work, you will reap the rewards. And I think you're crazy to hire a broker who doesn't buy commercial real estate, or even, you know, roll their interests and roll their interest, roll their commissions into the deal in certain cases. So I'm bullish on the buy. Yeah.
Tyler Cauble 6:37
I mean, come on, if the chef doesn't eat their own cooking, are you going to trust that chef? I mean, you know, I completely agree with you. My My take has always been, how can you properly advise somebody on the investment process if you've never been through it yourself, and you'll have some clients that say, Well, if you also buy industrial properties, how do I know that you're going to be giving me the good deals. Well, one, Mr. Buyer, if I had an unlimited amount of cash, I wouldn't be talking to you. I'd be out buying everything, right? But, but two, like, there's so many different types of commercial real estate out there. If I'm buying, you know, one to $5 million commercial properties, and you're buying $10 million commercial property, we're not competitors, even if you're buying an identical property type, but it's twice the size. All I'm bringing is value to the table for you. You had mentioned earlier that you are third generation, and I would love to hear what it was like, because my grandfather was in construction, and he bought houses as well, and so I grew up working on some of his rental properties. I'd love to hear how growing up talking about real estate around the dinner table actually kind of shaped your approach in a commercial real estate because you didn't start off in this business. It's not like it was just oh yeah, Viva is grow up and she's going into the family business.
Speaker 1 7:55
Sure, yeah, I I grew up. My mom was a dentist, and my dad was in real estate, and mom had to be in the office at eight, and she was there till five, working with her back right, even though she's smart and she's a doctor, and she was working with her back then, I saw my dad, who worked in real estate, and he could come to school practice, and he could take me to school, and I saw him more than My mom, because he was working with his brain, and although the initial route I took was more working with my back, I became a musician out of college, but all of it to say I just saw the difference in how my dad and my mom lived, and realized I wanted to live the life my dad had chosen. And turns out, that's what I was meant to do. So here we are. When did
Tyler Cauble 8:50
you feel like you were going to start taking real estate seriously? Like, when? When did that actually become a thing for you? Sure?
Speaker 1 8:56
Um, okay, I went to college and started to become a DJ at 18, right? I would say the 2324 is when it clicked that this is what I should be doing. So 10 years now.
Tyler Cauble 9:11
Yeah, so, but it was, it was a couple years into you working in the industry, right? So it didn't it like when you first got into it? Did it seem like, Hey, this is something that I should stick with? Or was it, I'm just going to give this a shot, because my family kind of, you know, the whole family thing, that's a good question. Yeah.
Speaker 1 9:29
I mean, I think it's so intimidating to start right? You're just supposed to go get deals and talk to people as if you know what you're talking about and you don't like I always think about, literally, the first time I ever met with a client, I had door knocked. It was a chiropractor, and I was dressed in a pantsuit like Hillary Clinton, like, I can't believe that's, you know what I dressed in, and I can't believe he hired me. But of course, I think there's like, that natural look they say. What? 90% of brokers in commercial real estate fail because it's very hard. It looks easy. It looks like, you know, but so, of course, in, you know, with the fear of failing, you'd always think maybe, maybe it wouldn't work. But boy, is it, what I was put on this earth to do.
Tyler Cauble 10:19
So, yeah, it's, it's a fun business, that's for sure. So, so you grew up in the business, obviously, on the industrial side. I think your grandfather bought his first warehouse back in the 80s. You know, this was before warehouse was the cool thing to do, by the way. So he was, he was very ahead of his time. And you rebranded the company name from your family name, right? Sun empire, sun and Reich to warehouse hotline. Walk me through that process, because I'm sure there's a lot of nostalgia with with having the family name, but then also, you know, there's branding, and we've got to kind of lean into this internet thing. So what were your thoughts there?
Speaker 1 11:00
Look, my grandfather bought our first family warehouse right behind me in 1984 and, you know, these were immigrants. These were people who were just trying to provide for them, their family and create a better life. You know, my dad took on that, and he syndicated a portfolio of industrial properties between 1999 ongoing. And so he built on that, but he built on what my grandfather had done in a, you know, personal relation, you know, mono E, mono way, if you will, all of that to say, by the time I started working at our company, there was, we didn't have a website. My dad was on vacation. He didn't care. It was like, you know, figure your own shit out. Was really his whole thing. Like, I'm not going to give you deals. I'm not going to give you anything. You need to figure it out, which, in hindsight, is exactly what he should have done. And so, like, the first thing was, like, I'm gonna create a website for our company. This is crazy. We don't have a website. And he didn't really care. And then it just kept building right website. And, you know, I was just lucky. My dad doesn't have ego, and he's like, would rather be on a beach somewhere that I was like, I'm going to rebrand this. All right? I This is what happened in 2020 I'm at the grocery store, you know, panic shopping for the pandemic, and my mom is like, I need 409 and I'm looking at the aisle, and there's no 409 there's the white label. And I'm like, Mom, there's no 409 there's only the white label. And she's like, I don't want the white label. I need 409 and it was like, there's this isn't there's no difference. And that's when I realized how important brand was. So I decided, if I am going to get leads online, what I would do is build a company based around a brand where that as soon as people saw our name online, they would know what we did, and that's how the warehouse hotline was born. So it's an Internet facing company, because I believe our society is Internet facing, and I don't think it's going to go back to how it ever was. It's a
Tyler Cauble 13:19
brilliant way of looking at it and approaching it. And you know, you you had around the same time in 2020 decided to go from cat videos on Tiktok to hosting about commercial real estate, like, walk us through the first few months of that. Like, what did you decide you wanted to share? Why did you decide to start talking about commercial real estate on Tiktok, of all things right? And sure, what's been the outcome?
Speaker 1 13:47
So in 2020, right, early pandemic, well, pandemic hits, and all the phones stop ringing, right? As a broker, nothing happened for nothing good happened for nine months to a year in my experience. So we're stuck in our homes. There's nothing to do. And I heard rumblings that Tiktok was coming up. I had a few people that who I trusted, said, You really need to look at this app. Okay, whatever. So I started, I have this like precious one eyed cat, start posting pictures and videos and testing this platform with this one eyed cat, and it's great and and whatever one of my best friends calls me, and he says, Aviva, you're crazy. You need to be posting about your work. He said, You have so much competition when you're posting about your cat. You have no competition when you're posting about your work, and that was the aha moment where I just completely saw away with my cat's influencer career and stepped into my own version of talking about commercial real estate online.
Tyler Cauble 14:56
Yeah, it's, it's been really cool to watch the journey. I mean. Mean, you know, Tiktok is one of those platforms where people are like, Oh, why talk about commercial real estate on Tiktok? Who's on Tiktok that's gonna buy that? Because, I mean, especially back then in 2020 it was all quote, unquote, dancing videos, right? And it couldn't be further from the truth, because you do have an older demographic that hangs out on that platform that's not posting dancing videos, they're just going through and watching and consuming content, right?
Speaker 1 15:26
And like, Look all of these social like we we have now had the sample like of watching these various social media platforms come into existence, hit the youth, then evolve, right? Facebook used to be the coolest thing, and we were all on it. Now. It's where our mothers and grandmothers hang out. So to think that a new social media platform wouldn't have a similar trajectory where it hits the youth and then infiltrate society up through the ages, it would be crazy. And that was, and that has been just reinforced in the people that I talked to day to day as a commercial real estate professional, right? I talked to a lot of, we'll say, like the baby boomer Gen oration, and they're on, they see me on Tik Tok. They're scrolling Tik Tok for fun. And so I just think, you know, history repeats itself. We have to know where we are coming from to understand how to go forward. And just because people are saying, you know, just because it's for Look, I just look for opportunities to have the most visibility as possible. And I noticed I missed the Instagram wave, and I promised myself I wasn't going to do that again.
Tyler Cauble 16:47
Yeah, I've told I've been saying this for years, that we as brokers are not salesmen, we're marketers. Yeah, right, because it doesn't matter how great of a broker you are, if nobody knows to call you to work with you, right? So if you're not taking advantage of the soapbox that you've been given with these social media channels, you're absolutely missing out on the boom. And now what's curious, I mean, you said, you say that you missed the Instagram wave. Is it because of Tiktok that your Instagram has now gotten to where it is? Because you also have, like, over 40,000
Speaker 1 17:18
followers here too? Oh yes, it was definitely the Tick Tock that led into the Instagram success. But I want to talk to you about something. I've been going hard on YouTube, okay, and I know you have to for a long time. YouTube is hard. YouTube is unlike anything. And I am so curious as to your thoughts today in social media, where we're at, where we're going, and where do we land if we're trying to grow and achieve that visibility,
Tyler Cauble 17:51
I think it's all video. Every single bit of it is video. And I think that also with with, you know, I mean, I was scrolling Tik Tok earlier, and I swear every other video was aI generated. You could completely tell it was AI and it was so frustrating. It's like, I want to watch AI content. Like, I just don't care for that. And so I started thinking about that. It's like, okay, authentic video content is probably what people are going to want more and more of as we move into the future. I think the photo wave with Instagram is kind of gone, I really do. Because if you see, if you look at what's working on Instagram nowadays, it's the same stuff that's working on Tiktok, just a different version of it, right? And so, you know, there's short form content there, there's long form content on YouTube. YouTube is really tough to figure out. I mean, we've been at it for almost six years at this point, right? It took me well over a year of posting a video every single week before we hit our stride. And you know, really the thing there is just it's being consistent, and it's bringing something interesting to the table. And honestly, as much as I hate that, this is the true reality of YouTube, the title and thumbnail combination matters almost more than the meat of the content, because if you can't get somebody curious enough to click on your video, it doesn't matter how great the video is. Like that has been the most frustrating thing for us to learn, because I'm like, we're putting out the best, high quality videos on commercial real estate. Yeah, Tyler, but your thumbnails suck and nobody wants to click on it. Okay? Well, we changed that in the past couple of years. We started really focusing in on our thumbnails, and it's still a constant. It's still, we're still constantly iterating, trying to figure that out, but it's doing. It's performing a lot better than it was.
Speaker 1 19:37
So literally, your show is what, like I said to you before we started recording, recording what we analyze and strive to work towards, so you do a great job. And I, like I said, we've been working on YouTube. It is so hard, it is so crazy. It's so hard, so And because it's so hard, right? It weeds out so many people like you. You there's no way you can do this if a, you're not talking about something you don't love, and B, if you don't have the grit to just be ridiculously consistent. So I know you have that, and I think your listeners do too, so I don't have to teach anybody about that, but it's badass. And I think, you know, I look up to you for that great work.
Tyler Cauble 20:24
Oh, thank you. Well, I mean, I'm gonna have to get some Tiktok advice from you, because my tiktoks don't seem to go anywhere. It's funny, like, we'll post the exact same video on Instagram. Does well, does terrible on Tiktok. But like, speaking of that, like at the Kabul group, we get probably 60, 70% of our leads, if not more, from YouTube, right? Like from our social media presence, which is not something that I ever would have imagined when I first started the YouTube channel. Like, what percentage of your deal flow would you say comes from your online presence now, compared to the door knocking, the cold calling, the networking, you know, like the more traditional route.
Speaker 1 21:01
Sure, I would say 90 to 95% of my deal flow comes through social media. It certainly didn't start that way. Like I said. I was like full Hillary Clinton in a pantsuit, knocking on doors, cold calling in the gutter. And I just knew that it just I didn't like it, and it and it didn't make sense. And this is what I say when it comes to posting social media content online. And as it relates to networking, I go to a networking event, I go shake hands, I make my impact, whatever. Then I go home. It's over. If I post a video on social media, I'm reaching more people, but then it doesn't end. I don't go home and go to sleep. It keeps working for me. Your video when you post, it keeps working for you when you're sleeping the next day. I can't believe the views I get on videos that I posted five, six years ago. And that is powerful, that is so much more powerful than a networking event. Now I'm not saying stop networking, but I'm just saying it is profound, the way that it's this, like form of digital networking, where people see enough of your videos that they start to think that they know you or or or they do know you in a business sense. I don't share so much personally, but people certainly think they know me because they've seen me, and that's okay, that's the point. But just the just human nature when it comes to consuming videos is so fascinating and something as a marketer, as a broker, as a business owner, you have to lean into or else you suffer the consequences.
Tyler Cauble 22:48
That's right, somebody else will fill that seat. I mean, while you were talking about that, I decided to pull up the second video that I ever posted, which is hilarious. It's like, so such poor quality. If you guys want to go look at it, have at it. I mean, it's, it's, I can't even remember what the title is. Let me pull this up real quick. It is commercial real estate investing five steps to buy your first commercial property. Obviously not even a very enticing title, but it has 181,000 views. Here's the crazy thing. This was posted almost six years ago. In the last 28 days, it's gotten 800 views and 65 hours of watch time, damn. Like, still to this day, it's getting me, you know, 60 hours of watch time a month. That Correct? Like, that's the that's the power of video, right? And utilizing these, these platforms, is that it stays out there working for you, that cold call is only going to last until you hang up, right? That that networking event is only going to last until you hand your card and walk off. Right? It's find something that's going to continue working for you time and time again afterwards. I'm curious like, what if you've posted so much on on on Tik Tok, on Instagram, on YouTube, like you have a lot of your own experimental data, right? What content? What content works like for commercial real estate brokers? What type of content are you posting that people are actually responding to
Speaker 1 24:16
love this question, okay, I thought, because I was a commercial real estate professional, that I should come in and talk to landlords. Turns out the internet hates that. So what I noticed is that actually, if I talk to the tenants and have more tenant friendly advice, I get better visibility. A great example. I posted a video in 2020 where a tenant wouldn't let us into this their space, but their lease was up like it was, like, you know, and I didn't give context in the video, that it was an industrial property and not a residential property. So because of the pandemic. Pandemic, yeah, like, the internet chewed me up and spat me out, and it was and, like, I remember I hadn't, you know, I get off, I get back on. It had like 800,000 views, and I was just like, uh, and then it was like hundreds of comments being like, just not nice things. So all of that to say, I would say, like, the biggest mistake I see commercial real estate professionals make is, like, super landlord friendly content. Because, look, I get it, there's a demographic there, and maybe that is who I should be making content towards. However, I have found in my experiment, experience more tenant friendly content seems to do just to reach people a lot better.
Tyler Cauble 25:44
It makes a lot of sense. There's more tenants out there than there are landlords, so they're probably and they need a lot more help than the landlords, probably too.
Speaker 1 25:55
Yeah, and like, people, there's that, like, you know, I don't know how many tenants you manage, or you know what, how many units you own, but there is a very specific dynamic between the landlord and the tenant, and the tenant is not going to know if you're a property manager, if you're the leasing agent, if you're the landlord, you just get put under the umbrella of landlord. And there's just, like, a lot of people don't like that. A lot of people see the landlord as the big bad guy, and that's not reality. But, oh no, it is reality. The landlord isn't the big bad guys. You're right. It can be reality, actually. But yes, so that's a big one I have found is to just, well, okay, look, you have to create valuable content for the consumers, right? I still can't believe the brokers in my market only post just sold, just leased for sale under contract. Like it's boring, it's so useless and so boring. And I get it. There is a place for it. I like to say 80 to write the 8020 rule, 80% value, add content for the listener. 20% sales, as opposed to 100% sales, 0% value.
Tyler Cauble 27:16
So I think that, I think the brokers that are on LinkedIn are hilarious, because it's the same post over and over again. Congrats to my clients on closing on this pro. It's like the biggest pat on the back they can possibly give themselves on social media. I'm like, can you come up with something more original? Tell us how this deal almost didn't happen. Like, tell me something that's interesting. Well, speak speaking of interesting deals, I want to talk about this nine and a half million dollars. Million dollar deal that you did, right, that came from social media, because I still think that there is this misconception for a lot of brokers out there that social media is not serious. But if you're getting nine and a half million dollar deals because of social media, everybody needs to be paying attention to this. Okay, so, so tell us, what was the deal? What happened there? How did it close?
Speaker 1 28:05
Sure, there's something I call the millennialization of commercial real estate, and that means that as the baby boomers die, retire, stop caring, etc, they pass on the property the whatever to their kids, and when their kids then need a solution for commercial real estate, they go online because they don't know where to find these they don't know what to do or where to find anybody. This was that case where younger gentlemen, Father passed, they sold a family asset needed to 1031 wanted out of the state that they're in. And, you know, had seen my content on social media over and over and over, liked Colorado as a market, liked industrial as a product type, threw me a bone and said, Go find this. And the fun part was, I found it for him, and we're walking the site with the Owner Broker, and my client says, Well, can we buy the building next door too? And he said, Yeah. And so that turned into a $9.56 million industrial sale with a high credit tenant, and it was totally awesome.
Tyler Cauble 29:23
That's not too bad. Sometimes it's just nice to ask, like, Hey, will you sell this too?
Speaker 1 29:27
Yeah, right. And it's, it's just like, where else are look. I understand there's this whole dial until your fingers bleed. And that works. And I respect the game. It's not for me, you know, I'm I like to have people come to me. It's just kind of how I operate, and it works and the internet, you know, I'm not convinced that I just wasn't put here at like, I just got the most perfect timing, like, I just got the luck of the draw with timing. You. Yeah, and so I'm like, Man, I you know, it'd be absolutely crazy to not make the most of it. Our entire industry skews older, so already half of them have written off social media. For more than half of them have written off social media because they're already over the hill. They have their Rolodex, literally and figuratively. And like I said, I like to just watch people in public, see what they're doing, see what they're consuming, and everybody's staring at their phones, and they're on Snapchat and they're on Twitter. And so I'm going to put myself there, because these apps are geolocal. These apps push out your content locally as a sample, and if your local population consumes it, then it will push it out nationally. And so, you know, I even think of LinkedIn today, I will be scrolling LinkedIn, and I'll see posts from two to three weeks ago pop up, and it's like, that tells me there's still not enough content on LinkedIn that they are having to go back into the ethers of two or three weeks ago to post old shit. So it's like, I'll just, I'll just capitalize on that and post my market share. And it's just so funny how well it works. So that's such a good point.
Tyler Cauble 31:24
I've actually never thought about that with LinkedIn, but it's true. I mean, you will see posts that pop back up two weeks later and it's and it's part of the way that their algorithm works. Like, Oh, somebody just recently, like, somebody liked it three days ago, so their friend saw it, so they liked it, so then your friend saw it, and then they liked it. But still, it's like, Instagram doesn't do that. Tiktok doesn't really, I mean, Tiktok might sometimes, but nobody else really does it like that, because there's so much fresh, Constant Content constantly that they're trying to get new stuff in front of
Speaker 1 31:54
you, right? You know, I think, like, as a the fundamentals of like, residential real estate broker was like, you want your face on the shopping cart and the Billboard, and you want to be the mayor of your town, and that's how you become like the residential real estate Ryan sirhant of your city. And, right? I just applied that to commercial and it's like to commercial industrial. It's super niche and yeah, turns out it's a supply and demand thing, right? If there's not a lot of content about it online, well, let me, let me back up supply and demand. If there's a lot of content about something online, there tends to be a lower demand. If there's a little bit of content about something online, there seems to be higher demand, and so just playing into supply and demand economics with the internet has landed us here.
Tyler Cauble 32:49
Tyler, yeah, not a bad place to land, yeah. And you've talked before too, because I think that this is important, like we kind of mentioned this making fun of the brokers you know that just post, you know, listed now for sale you closed. You've said before that it's about showcasing your expertise, not just deals. So how do you draw the line between educating and maybe giving away too much to your audience,
Speaker 1 33:21
hmm, that's a good question. Look, I don't see anything as too much unless it's like confidential information, personal information, right? Like I fundamentally try to lead with, I will provide you as much value as physically possible, and if you take advantage of that, okay? And most of the time, people react well to someone, you know, specifically in our business, that's a game is providing people value and staying in front of them. So when they need to sell or buy an asset, they call you, if you I'm I run in the vein of give, give, give, give. And you know the karma bank will provide,
Tyler Cauble 34:11
yeah, it's like Gary vaynerchuks Jab, Jab, Right Hook, or Jab, Jab, Jab, Right Hook, yeah, yeah.
Speaker 1 34:16
And yeah. So, you know, it can be our business is very interesting, because we have a lot of confidential Right? Like, I can't film myself in my conversation, right? I want to, and I'm we can talk about that, but, like, I can't post negotiations and people's information. And maybe that will change, but there's a delicate line to not overshare. Yeah, and under deliver, right?
Tyler Cauble 34:44
We don't want that exactly. You got to be careful with that, because these deals fall apart all the time too. You know, that's and that's just part of it. Sometimes it's fun to showcase that as well. Where do you see commercial real estate? I mean, AI is a whole different thing, and we want. Get into that today, because that opens up a whole new can of worms. But where do you see commercial real estate brokerage in the next five years with regards to social media? Like, how do those two interact? Is it does every broker need to be a content creator? Do you think there will be fewer brokers? Because, you know, these brokers that are doing all the content are getting all the business. I mean, what do you like? What do you see happening in five years?
Speaker 1 35:23
That's a good question. I actually don't think it will be tremendously different, right? Like, I don't know. It's so interesting. I look at I just eclipsed a decade in the business, and I think back to the faces from when we started, and now the faces who have landed, who still run around doing the same thing that I do, and and it's a, it's a, it's a tough business. It's really difficult, honestly. And to answer your question, there's no people. There's no way it's not it will not become more internet facing. I just hope the industrial brokers in Denver, Colorado continue to not post on social media, because boy does it make my life way easier, and boy do I get that feedback. I there was, there's a huge, huge, prolific developer in town, goes to a meeting, and my dad's there, and he says to my dad, he goes up to my dad, he goes, I love your daughter. And my dad's like, how do you know my daughter? Like, What? What? And he said, LinkedIn. And my dad doesn't even know what LinkedIn is. And so my dad called me, he said, you know, Andy came up to me, and he said, he loved you from LinkedIn. And I was like, hell yeah. Like, that's crazy that that dude who I've never picked up the phone to call, pulled my dad out of a crowd to tell him he liked my LinkedIn page. Like, that's what that is, right? It's, it's everybody wants to know the ROI. What's the ROI of your YouTube Tyler? It's like, it's like, we said, well, you just got, yeah, it's totally impossible to quantify. And if you need that number to start, you've already lost but what I can say is, when you put your kids down to sleep at night and you want to have a little brain rot time, you're crazy to not think if you're scrolling on social media that everybody else isn't also so do with that information? What you will industrial brokers in Denver who refuse to post information about first real estate on the internet. No, I dog on them, but it's, it's all in good fun.
Tyler Cauble 37:46
Sounds like it's time to give Andy a call. What's, what's one thing like looking back now with with everything that you've built, and of course, there's a wording curve, and you do things the wrong way, and then you learn more. What's one thing that you wish you'd known when you started going down the social media path?
Speaker 1 38:10
What is one thing I wish I'd learned when I started going down the social media path? That's a great question. One thing I learned when I'm stalling the question over and over? One thing I learned when I started on social media, um, that's a good question. One thing I learned when it started social
Tyler Cauble 38:35
media, yeah, one thing you wish you'd known like something that you know. I wish that I had approached tick tock like this from the beginning, or I wish that, you know, we had started the podcast earlier, because, you know what I mean? Like, just something like that, because anything that might encourage somebody to go ahead and just pick up their damn phone and start recording videos.
Speaker 1 38:53
Okay, I'm ready for it. The connections I have made to people around the world because of my social media, be it clients, be it brokers. Is profound. You know, I met a broker. He's a killer industrial tenant rep broker out of Calgary, and he's telling me all of his secrets, because I'm not his competition. So I go to a conference, the CRA Summit, which I highly suggest you should do. And I thought that I was going to get value in learning some hacks about social media. And the value I got was the one on one I got with this gangster broker from Canada telling me things nobody in my local market would ever tell me because they wouldn't want me to take their market share. That's a big one. That relationship. Here's another one. I get a internet inquiry to actually move a tenant out of the. A property, and I have to talk to the landlord about taking their tenant mid lease. Okay? Well, I start, I kind of like, click with this landlord, and he hires me to release his property. And we just like, we can just tell we're just something's weird, okay, whatever. Long story short, we've become family friends now, all that good stuff. His family came to America on the same boat that my family came to America on from a distance, same boat, same time. And it's like, holy like we knew we had something, and then we figured it out. And he's got a number of warehouses here in town. I see him when he you know, it's a it's a client and an it's an amazing relationship, past the money, past anything that you could ever expect, right? I've been totally knocked on my head by these cool people I'm meeting all over the world that I never would have connected with because of social media.
Tyler Cauble 41:01
So what's what's next for you? What's next for the warehouse hotline?
Speaker 1 41:07
That's a great question. Well, what's next for the warehouse hotline? Look so much effort into YouTube, like I said, we just, we just want to be a fraction of the YouTuber you are, and it's like you said, more video content. Just push, push, push, video value, and just finding that balance in the digital world and the physical world, because that can be challenging. You know, like, I have a year and a half baby and like, I don't want to be staring at my phone when I'm with her, right? Like, it's just, how do I make the most of the time that we're working and our efforts? How do we make it go further, right? That's that video content where we're posting something and it's working for us so, more efficiency, more value, more deals, more warehouses,
Tyler Cauble 42:06
more deals, more warehouses. Aviva. Thanks for joining us today. If anybody listening somehow isn't already following you, where can they find you and how can they follow the journey? Wow.
Speaker 1 42:21
That is a compliment. Definitely listen to the podcast commercial real estate secrets on all streaming platforms. You can also follow me on all platforms at Aviva real estate. And if you want to sell, buy or lease a warehouse in Colorado, head over to warehouse hotline.com
Tyler Cauble 42:42
that's great. I love it. Aviva. Thank you again. This was such an awesome conversation, guys. Thanks for joining us. Hopefully you have a lot of takeaways there with regards to social media and commercial real estate. If you're not taking advantage of the bullhorn that you have been given for free, you're gonna be behind. Thanks for joining us. We'll see you guys in the next one. This episode of the commercial real estate investor podcast is brought to you by my cre accelerator mastermind, where you'll get access to my step by step investment blueprint, essentially a library of resources on how to invest in commercial real estate. You'll get connected to a supportive community of other commercial real estate investors that are doing projects just like you. You'll get personalized coaching and feedback from me every step of the way. Go to www.crecentral.com to learn more you.